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Sephora And Google Partner To Bring The Home Hub To Beauty Consumers

November 7, 2018: 12:00 AM EST
Google and Sephora have teamed up to bring Sephora’s YouTube content and Google Assistant together on the recently-launched Google Home Hub voice device, which forms part of Google’s voice assistant range, along with Home and Home Mini. It will compete directly with the Echo Show, Amazon’s screen device and Smart Display from Lenovo. Sephora customers will be encouraged to use the Home Hub to find beauty tutorials via voice. Google is responding to the growth in searches for beauty-related videos on YouTube. The collaboration marks the first formal partnership between the two. The Home Hub is available on Sephora.com and will also be sold in 10 flagship stores around the US.[Image Credit: © Google LLC]
Emma Sandler, "Google dives deeper into beauty with Sephora and Home Hub partnership", Glossy, November 07, 2018, © Digiday Media
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