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Senior Consumers Present Exciting Opportunities For Marketers, Analysts Say

April 28, 2015: 12:00 AM EST
In 2014, there were 912 million people older than 60 years, accounting for 12.6 percent of the world's total population, according to Euromonitor International. In 2030, this age group, referred to as Later Lifers, is forecast to account for 18 percent of the total population, reaching 1.5 billion. Data from the market research firm revealed the highest number of Later Lifers is found in the Asia-Pacific region, which was home to 508 million people over 60 in 2014. China contributes 245 million to this number, with Chinese Later Lifers forecast to increase more than 46 percent in 2014 to 2030. Japan, however, has the world's oldest population, with 33 percent of its population older than 60 years.
"Challenges and Opportunities in Targeting the Senior Consumer", Euromonitor International, April 28, 2015, © Euromonitor International
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