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Search Engines Drive Nearly 40 Percent Of Online Traffic To Makeup And Skincare Brand Websites, Study Reveals

February 1, 2014: 12:00 AM EST
In the U.S., search engines drove almost 40 percent of clicks to makeup and skincare websites in 2013, according to market research firm PM Digital Research & Analysis. Data also revealed the five largest cosmetics brands, Olay, Maybelline, M.A.C. Cosmetics, Covergirl, and Eyes, Lips, Face, accounted for 20 percent of online market share for traditional web traffic. Competitive shopping sites were the second highest traffic driver in December 2013, with Google accounting for 30 percent of referrals to makeup and skincare brand sites. Social networking sites and email sites account for 24 of traffic to makeup and skincare brand sites, with the top search keywords for makeup and skincare sites classified under three categories: products, concerns, and searches for promotions.
"Trend Report: Makeup and Skincare Brands Online", PM Digital, February 01, 2014, © PM Digital
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