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Schwarzkopf Agrees To Sponsor 2016 Eurovision Song Contest

May 10, 2016: 12:00 AM EST
Henkel’s beauty brand Schwarzkopf said it has agreed to sponsor the Eurovision Song Contest for the sixth time in 2016. As part of the sponsorship deal, Schwarzkopf will take care of artists’ hairstyling. Also, the brand will play an important role during various backstage events during the competition week in Stockholm. With artists coming from different countries, the brand has to make sure to cater to different needs and styles of the performers.
"Schwarzkopf is the beauty partner of the Eurovision Song Contest", Henkel, May 10, 2016, © Henkel AG & Co. KGaA
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