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Scent Most Important Factor In Buying Hairstyling Products For ASEAN Consumers, Study Reveals

October 14, 2015: 12:00 AM EST
Scent is the most important factor considered when buying hair styling products, according to 61 percent of female consumers and 61 percent according to 60 percent of male consumers in six ASEAN countries, according to Dentsu SenseAsia. Results of the survey conducted by the advertising agency revealed that for 45 percent of women respondents and 44 percent of their male counterparts, TV ads were their main source of information about haircare products and brands. Also, 13 percent of women and 18 percent of men purchase hairstyling products more than once a week, while 21 percent of both women and men purchase shampoo and conditioner more than once a week.
"Scent, function or price? What SEA values most in personal care products", Campaign Asia, October 14, 2015, © Haymarket Media Ltd
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