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Samantha Bort Talks About L’Oréal USA’s Focus On New Technology

August 2, 2018: 12:00 AM EST
In an interview with The Drum, Samantha Bort, manager of digital innovation and entrepreneurship for L'Oréal USA, discusses the importance of new technology at the company. She said new technology needs to answer some key questions: why it exists and how it will improve the consumer’s experience, and also do the developers have a long-term plan for it that will benefit L’Oréal. In Bort’s opinion, AI is an exciting opportunity, enabling the company to provide a personalized experience at scale, highlighting the 2017 launch in the USA of the company’s first chatbot, for Kiehl’s on Facebook Messenger. She is currently most excited about “conversational commerce”, with chat and voice bringing new opportunities, and blockchain. [Image Credit: © Gerd Altmann from Pixabay.com]
Stephen Lepitak, "Q&A: L'Oréal USA innovation boss on new tech and conversational commerce", The Drum, August 02, 2018, © Carnyx Group Ltd
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