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Saks Fifth Avenue Uses Magic Mirrors To Attract Instore Customers

May 29, 2018: 12:00 AM EST
As part of its efforts to lure buyers into its physical stores and compete with other retailers like Ulta and Sephora, Saks Fifth Avenue overhauled its beauty department and installed "magic mirrors”. Customers can opt to have the virtual look emailed to them. Magic mirrors are just one part of the store’s efforts to upgrade its beauty customer experience, which now includes a concierge to assist shoppers and space for treatment rooms and events, such as tutorials and presentations. A move to the second floor has allowed more space for the cosmetics department.[Image Credit: © Saks Fifth Avenue]
Charisse Jones, "Saks Fifth Avenue bets 'magic mirrors,' face workouts to beat Sephora and Ulta", USA TODAY , May 29, 2018, © USA TODAY, a division of Gannett Satellite Information Network, LLC.
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