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Rite Aid Launches Cosmetics Retail Business

November 8, 2013: 12:00 AM EST
Drugstore chain Rite Aid launched its Beauty Vision cosmetics retail business to expand its Wellness store concept in the United States. Rite Aid enlisted Beauty Fashion Sales in creating and implementing its beauty retail concept, which includes selling products from premium and emerging brands, such as Senna Cosmetics and Alison Raffaele Cosmetics. Also, the drugstore company’s cosmetics retail strategy will feature Beauty Vision advisers who can help shoppers select products, demonstrate their applications, and offer beauty tips including color matching.
Faye Brookman, "Critical Mass: Rite Aid Pushes Upward", WWD, November 08, 2013, © Condé Nast
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