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Rising Male Consumerism Expected To Drive Growth In US Men's Grooming Market, Analysts Say

April 3, 2014: 12:00 AM EST
In the United States, sales of men’s toiletries are forecast to post steady growth in 2012–2017, according to market research firm Canadean. Data also revealed that growth will be driven by the rising millennial consumers, who are reaching 25 years or older during the period and who are demanding product innovation and aspiring for grooming and styling. According to the report, male consumerism in the country is forecast to drive growth in the premium segment of the market, with male consumers who belong to the highest-income group more ready and willing to make premium purchases.
Lucy Whitehouse, "Millennial men driving male grooming in US", Cosmetics Design, April 03, 2014, © William Reed Business Media SAS
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