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Rice Becomes Popular Ingredient For Beauty And Beverage Products In Japan

December 21, 2014: 12:00 AM EST

In Japan, makers of cosmetics and beverages are expanding their use of rice as an ingredient. As early as June 2012, Kose Provision Co. introduced lotions and creams that included ingredients derived from fermented and matured rice. Kose said its Maihada line of cosmetics, sold exclusively online, are “effective in moisturizing skin.” The trend came amid a decline in rice consumption in the country, due to the shrinking population and growing adoption of Western diets.

Asako Takaguchi, "Drinks, cosmetics makers using rice as product ingredient", The Japan Times, December 21, 2014, © THE JAPAN TIMES LTD.
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