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Revlon Partners With Amazon To Launch Marketing Campaign

February 27, 2017: 12:00 AM EST
Beauty brand Revlon Inc. has partnered with online retailer Amazon to launch “the Love Project” marketing campaign. As part of the partnership deal, Amazon will put the Revlon brand on 10 million shipping boxes. To launch the campaign, the company introduced on February 23, 2017, a music video highlighting different forms of love.
Anthony Noto, "Revlon Teams Up with Amazon on Heels of 'Love Project'", New York Business Journal, February 27, 2017, © American City Business Journals
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