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Revlon Launches Marketing Campaign Aimed At Reviving Brand

November 16, 2014: 12:00 AM EST
Revlon Inc. announced its “Love is on” marketing campaign for its Revlon brand of cosmetics. Produced by advertising agency AR New York, the campaign includes TV commercials, print and digital advertisements, and social media. Also incorporating interactive billboard in Times Square, the campaign aims to help the company “regain its momentum” and compete with market leaders, such as Estee Lauder and L'Oreal.
Stuart Elliott, "To Reconnect With Consumers, Revlon Looks for Love", New York Times, November 16, 2014, © The New York Times Company
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