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Revlon Hires Reinforcements For Social Media Influencer Team

February 8, 2017: 12:00 AM EST
Beauty brand Revlon is expanding its team of social media influencers, including Gigi Gorgeous, who has 2.2 million Instagram followers; Kandee Johnson, with 1.5 million followers; and Sabrina Carpenter, with 10.7 million followers. With each influencer having a different audience, Revlon hopes the expanded team will help broaden its social media reach.
Allison Collins, "Revlon Adds Disney Star, YouTube Masters to Influencer Program", Women’s Wear Daily, February 08, 2017, © Penske Media Corporation
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