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Revlon Appoints Karsch As EVP And CMO Of Revlon Consumer Unit

February 9, 2015: 12:00 AM EST
Beauty brand Revlon announced the appointment of Benjamin Karsch as executive vice president and chief marketing officer of Revlon Consumer. With an extensive experience in consumer brands and packaged goods, Karsch was Cigna's chief marketing officer and was responsible for the transformation of the company's US health insurance business from B2B into a consumer-focused business. Karsch, who is a member of Revlon's Global Leadership group, will manage the Revlon Consumer division's international brand marketing, product development, consumer engagement, and public relations.
"Revlon Announces New Chief Marketing Officer", Business Wire, February 09, 2015, © Business Wire
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