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Retailers Are Increasingly Adopting AR Innovation From The Tech Companies

November 5, 2018: 12:00 AM EST
Large retailers are embracing the use of digital technology like virtual and augmented reality to improve their service to beauty consumers. In the US, Target is leveraging AR in its Target Beauty Studio through the YouCam Makeup app from Perfect Corp. Other large retailers in beauty and other categories, like fashion, are also adopting high-tech, including smart mirrors and AR displays. This interest from retailers is being match by innovation from tech companies. Facebook is reportedly developing AR glasses and Microsoft has already launched HoloLens. Google, Apple and Lyft are apparently working on AR platforms too. Next generation AR might not need screens to display images: “spatial computing” could allow images superimposed on the real world.[Image Credit: © Microsoft]
"Digital Spaces As Virtual Makeup Studios, Augmented Reality Style", PYMNTS, November 05, 2018, © What’s Next Media and Analytics
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