Reckitt Benckiser Plans To Sell Non-Core Brands

Consumer goods company Reckitt Benckiser is reportedly planning to sell some of its major but non-core brands, including fabric whitener Robin Blue, health drinks Robinson Barley, and Purity and Colman. According to market analysts, RB can sell these brands at a premium despite their falling sales during the past years. Total sales for these brands are estimated to have reached Rs 100 crores in the fiscal year ending March 2015.