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Reckitt Benckiser Launches Eye Beauty Product Range

February 5, 2014: 12:00 AM EST
Reckitt Benckiser is planning to launch a £3 million media campaign to promote its recently announced Optrex Eye Revive range of eye care products. Set to start on March 17, 2014, the campaign will include print, TV, and online media. According to RB, the products are the “first beauty products designed to restore moisture in and around the eyes.”
Natalie Mortimer, "Reckitt Benckiser Healthcare creates “a new ‘eye beauty’ category” and invests £3m in ad campaign", The Drum, February 05, 2014, © Carnyx Group Ltd
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