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Raymond Aims At Bigger Share Of Men's Grooming Market In India

December 10, 2012: 12:00 AM EST
Indian textile company Raymond's fast moving consumer goods division J K Helene Curtis said it plans to expand its lineup of male grooming products. Raymond's Park Avenue brand accounts for 7 percent of the deodorant market in India, which makes the brand the second largest in the country. Other Park Avenue products include bath soaps, shaving products, and after-shave lotions.
Viveat Susan Pinto, "Raymond looks at more extensions in male grooming", Business Standard, December 10, 2012, © Business Standard Ltd (BSL)
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