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Queries About Cosmetics Top Online Searches By UK Consumers Looking For Beauty Care Products In June 2013, Report Says

August 8, 2013: 12:00 AM EST
In the UK, consumers made more than 2.1 million online searches for beauty care products in June 2013, with 38 percent made using mobile devices, according to the latest data from Greenlight. Data from the market research firm’s “Beauty Sector Report – Issue 1” revealed online queries about make-ups were the most popular, aside from identifying the most popular search keywords used by consumers. Greenlight also said 1.3 million searches for beauty care products were made using computers and 816,481 came from consumers using mobile devices. Queries about hair care and fragrances were the second and third most popular online searches, with 31 percent and 15 percent respective shares. Searches about make-ups accounted for 36 percent of all beauty-related queries, with those about MAC cosmetics dominating.
"Browsing for beauty: Almost two in five beauty product searches made on mobile devices", Greenlight Digital, August 08, 2013, © Greenlight
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