Publicis Media To Help Build A “Future Business Model” For L’Oreal France

Public relations specialist Publicis Media will take on the entire media consulting and buying business of L’Oreal in France. The contract will encompass more than 70 brands across four divisions: consumer products, L'Oreal Luxe, active cosmetics, and professional products. The expanded arrangement will focus on adapting L’Oreal’s media activities – building “a competitive future marketing model” – as the company transforms its marketing and digital business.