Procter & Gamble's Asia Revenue Equals Western European Sales, K-10 Report Shows

Asia accounted for $15.2 billion or 18 percent of Procter & Gamble’s annual revenue in 2012, according to the consumer goods company’s latest 10-K report filed with the U.S. Securities and Exchange Commission. This development makes Asia as large a market as Western Europe for P&G. Other information from the 10-K filing revealed Prestobarba has become the company’s latest billion-dollar brand, while the Braun brand of appliances was dropped from the billion-dollar brands list. Also, P&G reduced its total workforce by 4 percent to 121,000 employees worldwide, spending $615 million on severance packages for 3,450 workers in 2012.