Procter & Gamble Says To Expand Marketing Efforts In South Korea

Procter & Gamble’s South Korean unit said it plans to expand its marketing efforts in the country by focusing more on customer relationships. P&G Korea general manager Lee Sue-kyung said the company’s products are becoming known among Korean consumers, citing the Downy Perfume Collection line of fabric softeners as an example of a successfully implemented marketing campaign based on research and innovation. P&G is also expanding its partnership with local companies through the government’s GAPS program, which links multinational corporations with Korean companies.