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Procter & Gamble Revamps Its Beauty Game Plan

June 5, 2015: 12:00 AM EST
Second-term CEO A.G. Lafley is breaking up Procter & Gamble's beauty business, which he himself helped build during his first term, by selling some of the company's biggest beauty brands. Several reasons drove the company and its CEO to adopt divestiture, including the change in the market landscape driven by the emergence of beauty specialty retailers, online retailers, and niche brands; the departure of the executives who played important roles in building and maintaining the beauty business; and the perception that the beauty business was not compatible with P&G's corporate culture.
Jenny B. Fine, "Procter & Gamble’s New Game", Women’s Wear Daily, June 05, 2015, © Fairchild Fashion Media
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