We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Procter & Gamble Pledges To Focus On Improving Productivity And Value Creation

August 1, 2013: 12:00 AM EST
Procter & Gamble CEO AG Lafley promised to optimize the company’s mix of media as part of its efforts to improve marketing return on investment. Speaking during his first analyst call since he returned as CEO, Lafley also emphasized his company’s value creation strategy aimed at improving its sales performance. P&G will also aim to increase the efficiency of non-advertising marketing spending as part of its efforts to improve productivity and lower operating costs. Lafley said productivity will become part of the company’s systemic culture, with P&G looking for ways to improve its ability to measure, recognize, and reward productivity.
Lara O'Reilly, "P&G to place focus on 'value creation' to 'win' with consumers", Marketing Week, August 01, 2013, © Centaur Communications Ltd (a member of the Centaur Media plc group)
North America
United States of America
Comment & Opinion
Companies, Organizations
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.