Procter & Gamble Pledges To Focus On Improving Productivity And Value Creation

Procter & Gamble CEO AG Lafley promised to optimize the company’s mix of media as part of its efforts to improve marketing return on investment. Speaking during his first analyst call since he returned as CEO, Lafley also emphasized his company’s value creation strategy aimed at improving its sales performance. P&G will also aim to increase the efficiency of non-advertising marketing spending as part of its efforts to improve productivity and lower operating costs. Lafley said productivity will become part of the company’s systemic culture, with P&G looking for ways to improve its ability to measure, recognize, and reward productivity.