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Procter & Gamble Needs To Do More Cost Cutting, Euromonitor Says

August 7, 2014: 12:00 AM EST
Procter & Gamble, which had earlier announced plans to divest about 100 brands, still has to do more to cut operating costs, according to Euromonitor beauty and personal care market analyst Oru Mohiuddin. As part of its efforts to strengthen revenue performance and revive profits following higher costs of selling products and negative gross profit for fiscal year 2014, P&G announced plans to let go of non-core and underperforming brands. P&G’s plans include focusing on the 70 to 80 brands the company says account for about 90 percent of its annual revenue.
Andrew McDougall, "Euromonitor believes P&G has more to do after brand divestment", Cosmetics Design, August 07, 2014, © William Reed Business Media SA
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