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Procter & Gamble Loses Unfair Competition Lawsuit Against South Korean Rival

April 6, 2014: 12:00 AM EST
Procter & Gamble was unable to convince South Korea’s Supreme Court that local cosmetics company Missha ran a marketing campaign damaging to the multinational corporation’s brand. P&G’s lawsuit arose from Missha’s commercials promoting its Time Revolution skin care product and asking consumers to compare the product with the more expensive SK-II’s Facial Treatment Essence. Although both products have watery texture and contain ingredients developed by fermentation, the court ruled that they are not the same. Also, asserting that the products have different sets of customers, the court upheld an appellate court’s ruling and ordered P&G to shoulder the costs of the lawsuit.
Kim Da-ye, "Missha wins lawsuit against P&G", Korea Times, April 06, 2014, © KoreaTimes.co.kr
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