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Procter & Gamble Likely To Drop Underperforming Businesses, CEO Says

September 4, 2013: 12:00 AM EST
Procter & Gamble Co. is evaluating its underperforming product lines and might discontinue some of them, according to company CEO A.G. Lafley. Currently considered as part of P&G’s core business, products developed in the last 10 to 20 years account for over 90 percent of the company’s lineup of brands. Responding to some analysts’ claims that P&G is charging too much for its most successful brands, such as Crest toothpaste and Pampers diapers, Lafley said consumers “do not shop only on price.” He said, however, that his company plans to develop products aimed at consumers whose purchasing decisions are based mainly on price.
Barrett J. Brunsman, "CEO Lafley has 'watch list' of P&G's underperforming businesses", Cincinnati Business Courier, September 04, 2013, © American City Business Journals
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