We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Procter & Gamble Leads The Field In TV Ad Spending In US Market

July 23, 2014: 12:00 AM EST
Procter & Gamble spent $3.173 billion on television advertising in the United States in 2013, according to market research firm Kantar. Data from Kantar also revealed General Motors spent $1.794 billion while L’Oreal spent $1.549 billion. While P&G remains convinced about the value of TV advertising as a platform for promoting beauty and personal care products, other cosmetics companies believe digital marketing now offers more value. L’Oreal’s digital marketing head in Australia Christophe Eymery said digital channels and the Internet have almost overtaken the television in terms of media consumption by consumers.
Lucy Whitehouse , "P&G devotes twice as much to TV advertising as next biggest spender", Cosmetics Design , July 23, 2014, © William Reed Business Media SAS
North America
United States of America
Companies, Organizations
Marketing & Advertising
Developed by Yuri Ingultsov Software Lab.