Procter & Gamble Leads The Field In TV Ad Spending In US Market

Procter & Gamble spent $3.173 billion on television advertising in the United States in 2013, according to market research firm Kantar. Data from Kantar also revealed General Motors spent $1.794 billion while L’Oreal spent $1.549 billion. While P&G remains convinced about the value of TV advertising as a platform for promoting beauty and personal care products, other cosmetics companies believe digital marketing now offers more value. L’Oreal’s digital marketing head in Australia Christophe Eymery said digital channels and the Internet have almost overtaken the television in terms of media consumption by consumers.