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Procter & Gamble Is World's Best In Balancing Creativity And Ability To Improve Existing Marketing Strategies, Survey Shows

September 25, 2013: 12:00 AM EST
Procter & Gamble outdoes all other companies as far as keeping a balance between the ability to create new ways of marketing products and improving current strategies is concerned, according to a survey by management consulting firm Hay Group. Other companies included in the top 20 include Microsoft, General Electric, and Coca-Cola, while the top 10 companies in Asia include Samsung, Toyota, and Tata. Companies that possess such flexibility often outperform those that are only strong in creativity or improvement, according to Hay Group Singapore managing director Andrew How.
Rachael Boon, "P&G leads in exploration and improvement: Poll", Straits Times (Singapore), September 25, 2013, © Singapore Press Holdings Ltd
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