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Procter & Gamble Continues Cutting Advertising Spend

November 5, 2015: 12:00 AM EST
Procter & Gamble expects to further reduce spending on advertising, after cutting it to $8.3 billion in the fiscal year ending June 2015. According to the company, its ad expenses decreased by more than $700 million, or almost 7.7 percent, from nearly $9 billion in 2014. Although lower by 14.4 percent than the previous year, P&G’s $2.6 billion spending on traditional spending on traditional and online advertising was far bigger than those spent by any other company in the United States.
"Here’s how P&G is slashing spending on advertising", bizjournals.com, November 05, 2015, © American City Business Journals
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