Procter & Gamble Continues Cutting Advertising Spend

Procter & Gamble expects to further reduce spending on advertising, after cutting it to $8.3 billion in the fiscal year ending June 2015. According to the company, its ad expenses decreased by more than $700 million, or almost 7.7 percent, from nearly $9 billion in 2014. Although lower by 14.4 percent than the previous year, P&G’s $2.6 billion spending on traditional spending on traditional and online advertising was far bigger than those spent by any other company in the United States.