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Procter & Gamble CFO Tells Analysts Company To Focus On Beauty Business

June 15, 2013: 12:00 AM EST
Procter & Gamble Co. chief financial officer Jon Moeller told investment analysts during his investor presentation in Paris that the consumer goods company will focus its attention on its hair and makeup business. Moeller's presentation emphasized two of the company's key brands: Pantene shampoo and Olay facial cream. Combined, these brands account for $5 billion in the company's annual revenue and 25 percent of its beauty care sales. Also, Moeller acknowledged that the brands have been underperforming, but the company is taking actions, such as new product launches, to build market share. Some market analysts have criticized P&G for its focus on expanding product options within existing brands instead of creating new product categories.
Dan Monk, "Procter & Gamble Co. (PG) CFO Jon Moeller says beauty care is 'where the focus needs to be'", WCPO Digital , June 15, 2013, © Scripps Media, Inc.
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