We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Procter & Gamble CEO Lafley's 35 Percent Digital Spend Quote Proves Correct

August 20, 2013: 12:00 AM EST
When Procter & Gamble Co. chairman and CEO A.G. Lafley said during a recent earnings call that his company spends up to 35 percent of its marketing budget on digital marketing, not a few analysts and observers expressed disbelief. After all, the consumer packaged goods industry puts more emphasis on TV and magazine advertising, lagging the wider market in terms of spending on digital. Also, Kantar Media data revealed the company spent 6.8 percent of its $2.9 billion media budget on online display advertising in 2012. A closer look at industry data, however, would reveal that Lafley’s figures were accurate.
Jack Neff, "Does P&G Really Drop 35% Of Its Marketing Dollars On Digital?", Advertising Age , August 20, 2013, © Crain Communications
North America
United States of America
Comment & Opinion
Companies, Organizations
Marketing & Advertising
Developed by Yuri Ingultsov Software Lab.