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Procter & Gamble Announces Review Of UK Media Account

August 12, 2016: 12:00 AM EST
Procter & Gamble announced a full review of its media account in the UK. Current media agency Starcom is owned by Publicis Groupe, which lost a big part of P&G's $2.7 billion media account in the US to Omnicom's Hearts & Science network. P&G is the second-largest advertiser in the UK.
"P&G calls full-on media review of £210m UK account", More About Advertising, August 12, 2016, © More About Advertising
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