We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Procter & Gamble Aims To Improve Product Quality

February 20, 2016: 12:00 AM EST
Procter & Gamble Co. CEO David Taylor said his company plans to improve the quality of products it has retained following its offloading of non-core brands and businesses during the past few years. Taylor added his company’s goal is to make P&G products “noticeably better than competitors” from the very first time consumers use those products. P&G is facing growing competition from rivals and their lower-cost products, which makes it imperative to make its products stand out in the crowded market.
Lauren Coleman-Lochner, "P&G's New CEO Vows to Boost Product Quality After Dumping Brands", Bloomberg, February 20, 2016, © Bloomberg L.P.
Domains
BEAUTY BUSINESS
Operations
Strategy
Geographies
Worldwide
North America
United States of America
Categories
Companies, Organizations
Marketing & Advertising
Developed by Yuri Ingultsov Software Lab.