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Procter & Gamble Adopts Terra Technology's Demand Forecasting Tool

June 27, 2013: 12:00 AM EST
Procter & Gamble Co. began implementing Terra Technology’s Multi-Enterprise Demand Sensing platform across its global operations to improve its ability to meet the needs of retailers and consumers. MDS is designed to enable Procter & Gamble to improve its ability to forecast demand for its products, using data coming from sources, such as poin-of-sale systems, channel inventory, and warehouse withdrawals. Procter & Gamble global demand planning executive Rafal Porzucek said the company is implementing MDS, “because traditional demand planning is simply not sufficient anymore.”
"Terra Technology’s Multi-Enterprise Demand Sensing Implemented Globally by Procter & Gamble", Business Wire, June 27, 2013, © Business Wire
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