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Premium Fekkai Hair Care Products Now Distributed To Broader Market

February 25, 2014: 12:00 AM EST
Hairstylist to the stars Frederick Fekkai introduced his luxury hair product line in 1995 when he realized that his Chanel-wearing customers did not have a hair care product equivalent to their $300 face creams. P&G bought the company in 2008 and split it into two units, one targeting the mass market and one the upscale market. Last month, the product line devolved back into one 27-piece collection based on the Advanced formulations, but with lower pricing and broader distribution. Fekkai denies he is “pimping out” his products by making them available at Walgreen’s and Costco. But he acknowledges he is considering lowering the prices for his signature ($750) hair cutting services. “Nothing is planned yet,” he says, “but why not?”
Ingrid Schmidt, "Frederic Fekkai brings A-list hair care to the rest of us", Los Angeles Times, February 25, 2014, © The Los Angeles Times Company
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