We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Premium Cosmetics Vendors See Growing Threat From Lower-End Market Rivals; Emphasize Brand Experience To Compete In Recession-Hit Market

September 18, 2013: 12:00 AM EST
The 2008–2009 recession hit the world’s leading premium cosmetics companies hard, with growth rates dropping sharply in 2009. Shiseido, for example, posted strong growth through its acquisition of Bare Escentual instead of organic growth. Premium cosmetics companies faced the double whammy of consumers limiting their purchases and growing competition from masstige beauty brands marketing their products made with sophisticated technology. As part of their efforts to compete with their lower-end market rivals, premium cosmetics companies focused on improving the brand experience to distinguish their brands from their lower-end counterparts. The top 10 vendors accounted for 62 percent of the high-end beauty market in 2012, compared with 62 percent in 2007, making premium cosmetics a highly consolidated market.
"Strategies To Succeed In The Fast Evolving Premium Beauty Market", Euromonitor International /Passport, September 18, 2013, © Euromonitor International
Market News
Products & Pricing
North America
United States of America
Companies, Organizations
Market News
Products & Brands
Developed by Yuri Ingultsov Software Lab.