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Prada Relaunches Les Infusions Fragrance Line

July 8, 2015: 12:00 AM EST
Prada is relaunching its Les Infusions line of fragrances. Relying on a social media push, the campaign includes a video highlighting the ingredients found in the fragrance range. When viewed online, the video includes various interactive features that allow viewers to control the pace of the video's playback. After viewing the video, consumers gain access to a website loaded with information about the fragrances.
"Prada reintroduces Infusion perfumes with scent profiles", Luxury Daily, July 08, 2015, © Napean LLC
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