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P&G Partners With Singapore For Personal Care, Beauty Product Research

February 26, 2014: 12:00 AM EST
As sales growth in beauty and personal care products flatten in North America, P&G is ramping up its marketing efforts in Latin America and the Asia Pacific region. The company in January signed a five-year partnership agreement with Singapore's Agency for Science, Technology and Research (A*STAR) that will couple P&G with more than 25 research institutes, hospitals and universities. The collaboration, one of P&G's largest public-sector research relationships, has the potential for S$60 million ($47 million) in joint funding. P&G recently opened an R&D facility in Singapore, hoping to develop technologies and ingredients for hair care products and cosmetics tailored to Asian consumers. L'Oreal opened a similar facility last year in Singapore to conduct skin-related research.
Andrew McDougall, "P&G focus on Southeast Asia in hopes to boost performance", Cosmetics Design – Asia, February 26, 2014, © William Reed Business Media SAS
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