We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

P&G Partners With Singapore For Personal Care, Beauty Product Research

February 26, 2014: 12:00 AM EST
As sales growth in beauty and personal care products flatten in North America, P&G is ramping up its marketing efforts in Latin America and the Asia Pacific region. The company in January signed a five-year partnership agreement with Singapore's Agency for Science, Technology and Research (A*STAR) that will couple P&G with more than 25 research institutes, hospitals and universities. The collaboration, one of P&G's largest public-sector research relationships, has the potential for S$60 million ($47 million) in joint funding. P&G recently opened an R&D facility in Singapore, hoping to develop technologies and ingredients for hair care products and cosmetics tailored to Asian consumers. L'Oreal opened a similar facility last year in Singapore to conduct skin-related research.
Andrew McDougall, "P&G focus on Southeast Asia in hopes to boost performance", Cosmetics Design – Asia, February 26, 2014, © William Reed Business Media SAS
Domains
BEAUTY BUSINESS
Market News
Research
Geographies
Worldwide
Asia-Pacific
Japan
Singapore
Categories
Companies, Organizations
Deals, M&A, JVs, Licensing
Market News
Developed by Yuri Ingultsov Software Lab.