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P&G Malaysia Plans Adopting MRC Viewability Standards For Digital Advertising

February 13, 2017: 12:00 AM EST
P&G Malaysia is adopting the US-based Media Rating Council's viewability standards for digital media. Also, the company is reviewing agency contracts in view of parent company Procter & Gamble's call for improved transparency rules in digital advertising. According to Nadiah Syed Nahar, P&G Malaysia's communications and government relations manager, the company will adopt the standards despite mixed reactions from local marketers and agencies.
Daljit Dhesi, "P&G Malaysia Backs MRC Viewability Standards", The Star Online, February 13, 2017, © Star Media Group Berhad
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