P&G Keeps SK-II Skincare Brand Off Divestiture List

Procter & Gamble plans to hold on to its SK-II skincare brand, after selling most of its beauty brands to Coty for almost $13 billion. Signifying the company’s commitment to the brand, P&G announced investments in research and introduction of new products with improved features and properties. First launched in Japan in 1980, SK-II products are now being distributed in 13 markets, with more markets expected. Recent innovations with the brand include the identification of microRNAs, which help in maintaining firmness and elasticity of the skin.