We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

P&G Chief Shares Insights On Innovation

May 22, 2013: 12:00 AM EST
Speaking to a group of R&D executives at an Industrial Research Institute meeting recently, Procter & Gamble CEO Bob McDonald said that 175 years of innovation at the company have taught some key lessons. Innovation, he said, has to be inspired by “fundamental human truths” and “core human needs” in addition to technology and science. Innovation has to be open, inside and outside the company; and balanced between “sustaining, transformational and disruptive”. According to McDonald, innovation differentiates P&G brands from the competition and prevents “commoditization”.
"McDonald Shares Innovation Lessons", Procter & Gamble, May 22, 2013, © Procter & Gamble
North America
United States of America
Comment & Opinion
Companies, Organizations
Innovation & New Ideas
Market News
Marketing & Advertising
Press Release
Developed by Yuri Ingultsov Software Lab.