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Paula’s Choice Faces Fan Discontent And Growing Competition From New Skincare Brands

September 8, 2018: 12:00 AM EST
Skincare brand Paula’s Choice is facing growing consumer complaints over some steps taken by the company and its founder Paula Begoun. After the company was acquired by private equity firm TA Associates in 2016, Begoun was replaced by Tara Poseley as chief executive officer in 2017. Negative consumer reaction began when the company started raising the prices of its products and after the company launched an eye cream. Also, the direct-to-consumer brand is facing growing competition from emerging skincare brands, such as The Ordinary, Cosrx, and Drunk Elephant. According to Poseley, the company urgently needed a rebranding and speeding up the rate it brings new products to the market.[Image Credit: © Paula's Choice]
Kati Chitrakorn, "The Original Internet Beauty Brand Is Under Attack", Beauty of Fashion, September 08, 2018, © Beauty of Fashion
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