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Parfums Christian Dior Enlists Johnny Depp As Brand Ambassador

June 3, 2015: 12:00 AM EST
Actor Johnny Depp agreed to become the brand ambassador for Parfums Christian Dior. Marking the first time for the actor to promote a fragrance, Depp will appear in the advertising for the Dior men's scent to be launched in September 2015. Marketing executives believe the partnership will help the brand and the new scent, which is being developed by Francois Demachy, perfumer-creator of the fragrance company owned by LVMH Moet Hennessy Louis Vuitton.
Jennifer Weil, "Johnny Depp to Front Dior Scent", Women’s Wear Daily, June 03, 2015, © Fairchild Publishing, LLC, a subsidiary of Penske Business Media, LLC
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