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Packaging Helps Products Stand Out, L'Oreal Executive Says

May 21, 2015: 12:00 AM EST
According to L'Oreal's Innovation Packaging Groupe director Pierre Ducastin, packaging will be the final enabler in making cosmetics and personal care products outshine the competitors' offerings. Speaking to PCD Congress, Ducastin highlighted the potential of the packaging market, discussing its role in “seducing” the consumer. Ducastin also said differentiation is most important in the mass market, with packaging serving as the product's first contact with consumers.
Andrew McDougall, "Packaging is important in seducing the consumer, says L’Oreal", Cosmetics Design , May 21, 2015, © William Reed Business Media SAS
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