Oriflame Is World's 17th-Largest Cosmetics Company, Beauty Packaging Magazine's List Says

Cosmetics company Oriflame ranked 17^th on the Beauty Packaging Magazine’s Top 20 Global Beauty Companies list. In 2012, Oriflame reported sales declined 1 percent, due to a 5 percent drop in number of units sold. An increase of 4 percent in price helped offset the loss in part. Eastern Europe and Russia, which combined account for 54 percent of its revenue, showed the weakest sales. Overall, sales in the Commonwealth of Independent States and Baltic region fell 4 percent, pushed down by the 6 percent decline in sales in Russia. In the Europe, Middle East, and Africa market, which accounts for 28 percent of the company’s revenue, sales declined 1 percent although sales representatives increased 4 percent to 900,000. Sales in Asia, which accounts for 11 percent of revenue, increased 12 percent, driven by sales in China, India, and Indonesia. In Latin America, sales increased 8 percent, driven by sales growth in Mexico.