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Online Retailers See Growing Share Of Overall Beauty And Personal Care Sales

December 18, 2014: 12:00 AM EST
In the United States, consumers are slowly turning to online retailers for their grooming and cosmetics purchases, according to The Harris Poll online survey. Conducted on June 16 to 18, 2014, the survey's results showed 14 percent of respondents said they purchased more products online compared with 2‒3 years ago. However, data revealed that brick-and-mortar stores remained the leading sellers of beauty and personal care products, with big-box retailers outpacing pharmacies and grocery stores/supermarkets. Among respondents, 64 percent said they buy sunscreen from big-box retailers, with 62 percent choosing the same channel for their shampoo and conditioner needs. Big-box retailers were also the favorite sellers for 62 percent of consumers buying hair styling products and 60 percent for hair color products.
"Cosmetic & Grooming Product Consumers Increasingly Looking to Online Merchants", Harris Interactive, December 18, 2014, © The Harris Poll
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