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Online Retailers Growing Share Of Total Beauty And Personal Care Sales, Survey Shows

December 17, 2014: 12:00 AM EST
Online sales accounted for $4.3 billion, or 6.5 percent, of total beauty and personal care sales in 2014, according to market research firm A.T. Kearney. Data from the study “Beauty and the E-Commerce Beast: 2014 Edition” revealed the prestige beauty and personal care segment has an 11 percent online shopper penetration, higher than the mass market's 6 percent. Amazon dominated the market with 73 percent of online beauty and personal care shoppers, compared with Wal-Mart's 42 percent and Sephora's 35 percent. Also, 47 percent of respondents said they bought more products online in 2014 than they did in 2013.
"Forty-seven Percent of U.S. Online Shoppers of Beauty and Personal Care Products Shop More Frequently in 2014 Versus Prior Year according to A.T. Kearney Study", A.T. Kearney, December 17, 2014, © A.T. Kearney
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