Older Celebrities Ride The Beauty Product Marketing Wave Targeting An Aging Generation

Senior celebrity women are regularly recruited these days to pitch beauty products targeting older women seeking to hold onto their youth. It’s a growing and lucrative market. In Canada, for example, the 65-and-older population will rise from 14 percent to 25 percent over the next 20 years. There are more consumers aged 55 to 64 than there are 15 to 24, and most have more discretionary income. So older celebrities are out there pitching brands such as MAC (Iris Apfel), Louis Vuitton (Catherine Deneuve), Lanvin (Jacqueline Murdock), Vielma (Jenni Rhodes), Lucky Brand (Lauren Hutton), etc,