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Olay Uses AI-Enabled Marketing To Double Sales Conversion Rate

July 19, 2018: 12:00 AM EST
Skincare brand Olay has doubled its sales conversion rate by using artificial intelligence to help focus and personalize its marketing. According to Nara Logics CEO, Jana Eggers, Olay’s Skin Advisor online skin-advisor tool has engaged more than 4 million customers. Nara Logics uses for Olay the same machine learning algorithm that is used for the U.S. intelligence community, Eggers said. She also said companies planning to use AI need not hire people with data science Ph.D.’s, with software engineers usually capable of and excited about using the technology.[Image Credit: © Procter & Gamble]
Matt Marshall, "How Olay used AI to double its conversion rate", VentureBeat, July 19, 2018, © VentureBeat
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